The Facebook Catechism

To be memorized and repeated at least five times a day, as a minimum before going online.

I saw this really cool thing on Facebook the other day. It said that if you—

No. Don’t. It’s not what it says it is.

But it’s on Facebook! Everyone reads Facebook, it must be trustworty.

No. You are confusing ubiquity with respectability. It’s precisely because it’s on Facebook that you have no knowledge of the real source, only what they themselves say they are.

But, look, loads of my friends have already—

No. Your friends might be smart people, but even smart people can be fooled sometimes.

OK, so it’s almost certainly not true: but what’s on offer is so cool and all I have to do is—

No. That’s exactly the gamble they want you to take. They exploit our natural cognitive bias to presume that things to our advantage are more probable or reliable than they really are. They offer something fantastic for apparently almost nothing, but then you find they’ve actually taken far more than you intended. And even if, once you’ve taken the apprently harmless gamble, you realize you’ve been conned, you’ve added your name to the millions who have taken it, and it looks more and more convincing, such that other people are less likely to realize it’s a con.

Once you have mastered this, you may progress to the Advanced Level, in which you repeat the entire exercise substituting the words “the Bible,” “the Qur’an,” or “the Torah” for “Facebook.”

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